Revenues grow with “Decline Recapture” by OpenPath

Decline Recapture by OpenPath (DRO)

More than 70% of customers abandon their cart when they experience a payment failure. They leave with a negative experience and there is a good chance they will shop elsewhere. Between lost sales, wasted customer acquisition costs, and lost customer lifetime value, payment declines result in a financial loss of upwards of 20% of annual sales. 

With declines causing this big of a hole in revenue streams, merchants need a modern solution that eliminates the risk usually associated with declined transactions without adding additional cost. That solution is exactly what OpenPath has built, with DRO decline worries become a thing of the past.

How is DRO different from other products that handle decline salvage?

Well that answer is quite simple, while traditional decline salvage uses rule-based or machine learning algorithms in order to retry a declined credit card transaction, and reintroduce the transaction in a way that the issuer’s algorithm expects, resulting in an approval. This process, while functional, does not reduce the risk to merchants or retry “insufficient funds” failures. 

DRO on the other hand, analyzes the declined transaction no matter the decline message presented, and in only 2 seconds decides if the transaction can be saved. If a recovery is possible OpenPath buys the decline from the merchant and instantly turns the transaction from declined to approved! The merchant gets the sale and the customer gets their product despite the original decline status. Openpath then takes on the chargeback/dispute liability for all declines purchased through DRO. 

By completely erasing the risk declines present to merchants, be they a POS store or an e-commerce site, DRO is capable of increasing revenue by 10%. Did we mention the merchant ONLY pays on recovered transactions. 

Read more and request access to DRO at the link below to be the first in line to turn declines into profit!